Andorra Creative » advertising

Andorra making news

ericdeal — Mon, 03 May 2010 04:09:33 +0000

Andorra Creative was recently in the Springfield Business Journal for the DED Small business loan we applied for mid 2009, which purpose was focused on creating jobs and helping small businesses in Missouri. (http://www.ded.mo.gov/ded/loan.aspx) We were happy to hear about the loan approval late last year and went through several months of interviews to help staff for Andorra’s growth. This growth isn’t just to -be bigger- but to help us serve our clients better, and help speed up our process. As a business we were able to use this loan for many uses but felt it would help our clients more by using it to staff additional employees. Link to story http://sbj.net/main.asp?ArticleID=86887&SectionID=18&SubSectionID=23

We were also pleased to be listed as the 10th largest firm in the Springfield area, and expect to continue growing because we continue to put our clients first and offer many award winning services. -This makes me think of the “Avis we’re number 2″ ads. -We’re number 10, so why go with us? Well, with the bigger firms you may not be number 1 to them… or “we can’t afford to take you for granted, and… because the line at our counter is shorter” (see top ad here).

Small Business or Start Up Marketing Plans

ericdeal — Tue, 20 Apr 2010 17:29:21 +0000

We work with many small businesses and have had quite a few start up clients and just wanted to offer some marketing advice to people who may be in similar situations. There are many areas that we see come up, and we will cover those over time. This can help you get some insight on your marketing, and hopefully avoid these issues.

Our number one suggestion is that you need to do is figure out an annual or monthly marketing/advertising budget and goals and then stick to it. We suggest to approach this with the same intention as a personal savings plan, you are investing in your business and that amount needs to be large enough to do something with, but not so high that it is difficult for the business to set that money aside. If requested we can work with you on determining this budget. A few questions that we would ask are:

-What are you currently doing for marketing and advertising? (what’s working, what’s not, are you truly measuring or just estimating?)
-If you are doing B2B sales, what tools do you have in place to help with those sales?
-What are your business goals for the next year? 5 years?
-Who are a couple of your main competitors?
-Your website should be a central cog to all your marketing, we like pretty websites, but as a tool what is it truly doing for your business? (is it an over-glorified brochure? should it be selling products, should it be generating leads?)

Please feel free to contact Debbie or I to set up an appointment and discuss.

Debbie Hopkins Joins Andorra

ericdeal — Thu, 01 Apr 2010 05:07:31 +0000

Andorra Creative is proud to introduce Debbie Hopkins as Account Executive and newest addition to our team. Prior to Andorra, Debbie spent 10 years at Clear Channel Communications helping local and regional businesses put together effective marketing strategies with creative radio campaigns and placement, digital ads and website promotions and various promotions and events. All with the focus on increasing their branding and bottom line. Previously Debbie worked in orthopedic and medical device sales and consulting.

Debbie has a deep respect for entrepreneurs and enjoys creating marketing strategies that will make them stand out and grow. She is a native to the Springfield area, has 2 daughters and is active in many community organizations.

We are excited of Debbie’s arrival at Andorra and are confident that she will play a key role in our company’s expansion.

The coolest graphic design tool

ericdeal — Thu, 25 Mar 2010 17:48:41 +0000

So a friend of mine -Jesse Adams- who is a designer/art director/-insert title- at Gulf Shore Magazine down in Florida, just sent me a link to the coolest upgrade in Photoshop CS5. As the owner of Andorra, I try not to overspend on money, but just the content aware function in the new CS5 will save us so much time that it should pay for itself. This video shows a couple things, one for just cleaning up the photo. -some not so difficult to handle (like removing trash or blemishes in a photo) then others were you deal with shadows which can be a pain. The part that impressed me the most is at the end where you can “add on” to photos. I can not tell you how many times that I have had to crop in on an image, manually add space to the edge of an image, or spend more time just looking for a new image because the one I liked would not fit in a space just because the photo was not tall or wide enough. Normally to quickly fix something like that you could spend up to 30 mins just adding on to the photo in separate layers which this does in seconds. It will help us focus on big picture for the projects and not as much time on the production side. Adobe has to be one of my fav businesses out there!

Lots of big things going on with Andorra Creative, but we will save those for another post.

Newest to Andorra

ericdeal — Fri, 12 Mar 2010 23:03:55 +0000

Andorra is proud to introduce Tracy Turner as Art Director and newest addition to our company. Tracy worked as a Creative Artist and Team Leader at the Springfield News-Leader after Graduating from the graphic design and illustration program at Missouri State University. She completed two internships the first at Juanita K. Hammons Hall and the second with Zipatoni Marketing (now Rivet) in St. Louis. We are honored to be adding her experience as a designer and production artist to our creative team.

Andorra Creative Office

ericdeal — Wed, 03 Mar 2010 06:04:30 +0000

Andorra’s office is located in downtown Springfield. -315 Park Central East- to be exact (well… if google maps was more exact, it’s marker is about a block west). If your surroundings can influence you, we feel that we’ll continue producing top notch design, advertising, and websites.

We also open for first Friday art walk (when it’s not ridiculously cold out!) So feel free to come by then and see our place! We currently feature artwork by local photographer and artist Josh Mitchell. Next art walk is this Friday -March 5th- see you then!

Self Employment in the Arts

ericdeal — Tue, 09 Feb 2010 18:29:15 +0000

Created a branding for the annual SEA event. Project consisted of delivering overall look concept and applying to poster, direct mailer, web, and event program.

Springfield CASA Event Banners

ericdeal — Tue, 09 Feb 2010 18:28:29 +0000

Every year we donate time to one local non-profit. With the time we donated to CASA, we helped build 3 banners for their events.

US Expo Signage and Booths

chrislangston — Tue, 09 Feb 2010 18:14:20 +0000

Design banners, booth signage, directional sign, general branding signage, pole wraps, and entryways for the Dallas Convention Center to “own” the space with the SIFE brand.

Transformation Clinics Ad Campaign

chrislangston — Tue, 09 Feb 2010 17:43:20 +0000

An ad campaign used in a local magazine to help raise knowledge of the business. We used coupons to help measure the success of the ad as well as the placement.